Hands on Ron Burgundy
Dodge wanted to give fans a way to spend more time with Ron Burgundy and the new Dodge Durango. Inspired by the classic dealership contest “Hands on a Hard Body” we created “Hands on Ron’s Hard Body” an online endurance contest where fans fought to keep their mouse on Ron Burgundy for as long as possible for the chance to win a new Durango. In the first few days alone, fans spent a total of 2.5 years with Ron and Dodge.
To keep players engaged, we created a series of mini-games within the game, like: Catch The Babes, Durango Car Wash, and Jazz Flute Battle.
A few of the banners we created for the larger campaign.
