Mr Beast crashes ComiCon
To launch MrBeast’s line of ultra collectable toy collection, we crashed a 50 foot tanker truck right outside the doors of Comic-Con in the middle of the night.
As thousands of fans lined up at the slime-covered street to see what was goin on, workers in hazmat suits unveiled an interactive toy store waiting for them inside.
Fans at the activation were the first to be able purchase MrBeast’s vinyl collectables. Outside the spill zone we placed ‘toxic’ slime dunk tanks where fans could reach in to find the rarest MrBeast Lab Toys.
Building The Tanker
Working with 60 Grit, we constructed the 50 foot tanker entirely from scratch, dedicating hundreds of man-hours to bring every inch of the interactive toy store to life.