Won’t You Be Our Neighbor?
In 2026, trust in our neighbors is at an all-time low. For the Super Bowl, we launched an integrated campaign for Rocket x Redfin centered around bringing back Mr Roger’s message of belonging and neighborliness.
Our Super Bowl campaign launched with an intimate behind the scenes video of Lady Gaga at the famed Shangri-La Studios, recording her modern
take on Fred Rogers’ classic, “Won’t You Be My Neighbor?”
On game day, Lady Gaga's reimagined track and Mister Rogers’ timeless message became the heart and soul of Rocket and Redfin’s Super Bowl commercial.
More than 250,000 people logged into Redfin hoping to uncover the six clues hidden in the commercial. In the end, one family won the life-changing house, and a neighborhood welcomed its newest neighbors.